WHO WE ARE

ABOUT US               CAPABILITIES

ABOUT US

OUR MISSION

Improve our clients’ business performance with media campaigns that deliver accountability, measurable results, and full financial transparency

Founded in 2002 on the principle of measuring success by business KPIs – not media metrics – to help clients profitably scale their businesses.

WE PLAY WELL IN THE SANDBOX

 

Our collaborative nature ensures open communication and productive working relationships with our clients’ marketing services agencies, so that media recommendations are always consistent with creative, social, and PR messaging.


CAPABILITIES

Generator provides leadership across all media forms to support a variety of marketing objectives.

MEDIA

  • Display
  • Video
  • SEM
  • Mobile
  • In-App
  • Social
  • Media Automation
  • eCommerce
  • Programmatic
  • TV / Advanced TV
  • Print
  • Radio
  • OOH
  • AI/Machine Learning

MARKETING OBJECTIVES

  • Customer Acquisition
  • Drive to Retail
  • Online Sales
  • Lead Generation
  • Branding and Awareness
  • Engagement
  • App Download

DATA MANAGEMENT & ANALYTICS

Our Synapse Business Intelligence Platform aggregates and presents all relevant performance data to demonstrate weekly advertising ROI.

  • Interactive Analytics Dashboard: A customized white-labeled view of all your sales, marketing, and media activity - including ongoing KPI measurement - with real time updates available 24/7
  • TV Reporting & Attribution: TV buying with the accountability of digital through constant monitoring of commercial airings, impact on KPIs, and on-going media buy optimizations
  • Competitive Tracking: Near real-time monitoring and reporting across all media forms
  • Creative Testing & CRO Measurement: Customized visualizations showcasing creative, landing page, and website testing data and analysis
  • Customized Brand Surveys: Development, distribution, collection, and analysis of commissioned surveys
  • “Beyond Media” Business Analytics: A “big picture” of your brand’s overall business performance, customized to your needs

TOOLS & TECHNOLOGY

We leverage an array of research tools (like the ones below, among others) and constantly evolving technology to deliver real-time analyses and insights that give clients meaningful competitive advantages.

Direct access to client web site analytics and sales data enables Generator to continually optimize campaigns within-flight to meet established KPIs.