WHO WE ARE

ABOUT US               CAPABILITIES

ABOUT US

OUR MISSION

Improve our clients’ business performance with media campaigns that deliver accountability, measurable results, and full financial transparency

Founded in 2002 on the principle of measuring success by business KPIs – not media metrics – to help clients profitably scale their businesses.

WE PLAY WELL IN THE SANDBOX

 

Our collaborative nature ensures open communication and productive working relationships with our clients’ marketing services agencies, so that media recommendations are always consistent with creative, social, and PR messaging.


CAPABILITIES

Generator provides leadership across all media forms to support a variety of marketing objectives.

MEDIA

  • SEM
  • Display
  • Mobile
  • In-App
  • Social
  • eCommerce
  • Video / TV / Advanced TV
  • Programmatic
  • Print
  • Radio
  • OOH

MARKETING OBJECTIVES

  • Customer Acquisition
  • Drive to Retail
  • Online Sales
  • Lead Generation
  • Branding and Awareness
  • Engagement
  • App Download

DATA MANAGEMENT & ANALYTICS

Our dedicated analytics team tethers media performance to business results through:

  • Continuous media monitoring
  • Constant KPI measurement
  • Ongoing media optimizations

This practice gives marketing executives the accountability of CFOs, providing them with measurable results that demonstrate advertising ROI to their C-Suites.


BUSINESS INTELLIGENCE PLATFORM

Our analytics & reporting platform delivers actionable intelligence to implement effective media plan enhancements quickly and with confidence.

REAL-TIME DATA PULL

SECURE AND CLOUD BASED

CUSTOM PERFORMANCE DASHBOARDS

Synapse aggregates a wide variety of real-time data; campaign placement metrics, client sales figures, social media, and more. These robust data sets are loaded into our secure data warehouse powered by Amazon RedShift, then converted into interactive, customized client dashboards, enabling us to continuously optimize traditional and digital media activity for ongoing ROI improvements.


TOOLS & TECHNOLOGY

We leverage an array of research tools (like the ones below, among others) and constantly evolving technology to deliver real-time analyses and insights that give clients meaningful competitive advantages.

Direct access to client web site analytics and sales data enables Generator to continually optimize campaigns within-flight to meet established KPIs.