NEWS

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NEWS ARCHIVE

THERE’S A NEW BOURBON IN TOWN

And on our client roster. Wyoming Whiskey is a traditional bourbon from an untraditional place. We are thrilled to be helping them expand out from Kirby and Jackson Hole, WY by introducing their fine products across the U.S….and into our company canteen/lounge. Cheers, Generators, and drink responsibly!

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WE ARE ‘REVVED UP’ FOR OUR NEWEST CLIENT

We’re excited – and a bit breathless – after being designated as the media partner to GearShift, the Agency of Record for Yamaha Motorsports. California Generators may start commuting to our new Costa Mesa office by motorcycle or ATV…but probably not by snowmobile. Wear a helmet, guys!

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GENERATOR GOES WEST!

Three new “Generators” joined the Agency this month forming the core team for an expanded agency presence in California. More hires to come as we grow our West Coast business! Stay tuned for new client announcements in November. Until then, surfs up!

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NO ‘DOG DAYS OF SUMMER’ HERE

August has proved busy and productive for Generator. Two new companies engaged us to manage media for their new consumer products, in the financial services and home furnishings categories. They’re not even available yet, so we’ll have more to say about them in the months ahead. And we were happy to have offered full time positions to all four of our summer interns. A permanent “Welcome!” to Eddie Gonzalez, Noelle Khan, Jenny Patel, and Shannon Vesprani.

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TV ADVERTISING CRITICAL FOR DIGITAL-FIRST BRANDS

The Video Ad Bureau (VAB) recently launched a new TV campaign promoting the results of their latest report, “How TV Drives Outcomes for Direct-Disruptor Brands”. The purpose of this campaign is to promote the efficacy of TV media not only for large-scale branding campaigns like those for Ford and Pepsi, but also for Digital-native and Mobile-native companies operating within the direct response and ecommerce space.

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DE’LONGHI ADDS BRAUN TO GENERATOR ROSTER

We learned this month that De’Longhi has awarded the agency additional media responsibilities for their Braun line of kitchen products. We think that having the best brewed coffee in New York helped fuel our success.

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GENERATOR WELCOMES MUTTI, A PLUM NEW CLIENT…

…Plum tomatoes, that is. We’re excited to be launching the inaugural U.S. media campaign for Mutti, a family-owned company based in the Parma region of Italy. They’ve been producing premium tomato products for over 100 years, with an emphasis on quality and sustainability. We look forward to testing some of their recipes at our weekly agency lunches. Mangia!

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