NEWS

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NEWS ARCHIVE

WHAT’S NEW IN THE INDUSTRY? ASK ERIKA.

Generator VP of Communications Strategy Erika Cramer was a featured guest panelist at the recent InMarket Digital Marketing Summit.

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OUR RISE | SET SUMMIT SERIES CONTINUES

Twice yearly, Generator’s Rise | Set Summit Series welcomes clients and partners into our virtual doors to discuss overarching trends and insights, agency-wide innovation and opportunities, and emerging tech that will impact our industry.

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HAIL TO THE INTERNS!

This month, Generator welcomes our 2021 interns; Taylor Koroghlian, Divneet Lamba, and Emily Thompson...

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HOW AGENCIES ARE ABLE TO REMAIN RELEVANT IN AN IN-HOUSE WORLD

Marketing technology is growing and evolving in amazing ways. For many businesses, technology has been a gift. But for agencies, it’s been a gift and a curse. Agencies can use technology to manage campaigns more efficiently, drive better results, and deliver deeper insights to their clients.

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OUR NEW CLIENT HAS PERFECT TIMING

Swiss artisanal brand Stella Watch Company engaged Generator in late 2020 with a project to support a Kickstarter campaign promoting advance orders for a new product.

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IMPROVE YOUR LOCAL SEARCH RANKINGS IN JUST 3 STEPS

As complex and data-driven the world of SEO may seem, at the end of the day, it’s all about understanding your customer’s emotions and desires--what makes them tick?  

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KEEP UP WITH THESE MARKETING, DESIGN, AND TECH TRENDS IN 2021

If you want to grow your business in 2021, you need to understand the relevant trends. This means keeping up with changes to marketing tools, design elements, and technology. Here are tips from the online small business community for keeping up with trends in 2021.

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DIGITAL MARKETING BEYOND THIRD PARTY COOKIES

Since the late 90’s, third-party cookies have enabled marketers to track consumers across websites, collecting detailed demographic and behavioral data to retarget them across multiple channels.

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OUR NEWEST CLIENT HAS US DRINKING “WISELY”

Generator is proud to welcome Owl’s Brew to our family of clients. Founded by two tea sommeliers, the company makes Owl’s Brew Boozy Teas and Owl’s Brew Mixers, crafted with care, transparency, and real ingredients. You can find their products in retail stores, at The Owl’s Brew Shop (online) and through select beverage delivery services. We’ll be enjoying Owl’s Brew during our weekly (virtual) Happy Hours, among other occasions!

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WHAT A CHAOTIC DIGITAL MEDIA LANDSCAPE MEANS FOR ADVERTISERS AS 2020 ENDS

Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.

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