NEWS

NEWS ARCHIVE

WHAT TO CONSIDER BEFORE SPENDING ON OTT ADVERTISING

Are paid cable and linear TV on the way out? The…

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CORONAVIRUS, RECESSION, AND CUSTOMER EXPERIENCE

As I watch the news about Coronavirus (COVID-19)…

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OPINION: PLANNING YOUR BRAND MEDIA SPEND TO RISE ABOVE THE ELECTION DIN

With billionaire candidates controlling…

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THE 5 MARKETING CONFERENCES YOU NEED TO ATTEND IN 2020

Each year, it seems like the list of marketing…

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WHY CUSTOMER EXPERIENCE MATTERS EVEN MORE DURING A RECESSION

Most executives agree that customer experience…

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6 SMALL CHANGES THAT CAN MAKE A BIG DIFFERENCE TO YOUR DIGITAL AD CAMPAIGNS

With a little planning, you can tweak your…

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RESOURCE CENTER: THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

CCPA is effective as of January 1, 2020. The…

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HOW TO WIN HOLIDAY SEASON MARKETING WITH RELEVANCE AND TIMING

Retailers stand to benefit substantially from the…

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FALLING LEAVES AND RISING BUSINESS

As the last leaves drop here in NYC we’re excited…

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5 WAYS TO PREPARE YOUR COMPANY FOR THE NEXT DOWNTURN

The warning signs of a recession are everywhere.…

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