NEWS

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NEWS ARCHIVE

HAIL TO THE INTERNS! PART II

We’re delighted to welcome new interns to Generator for the second time in 2021.

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WELCOME TO OUR NEW NEWEST GENERATORS

We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of “Team Generator.”

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A GUIDE TO SLICING AND DICING YOUR CRM DATA

With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and dice the valuable data in their CRMs. The practice can offer insights into untapped markets with great potential for sales.

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Using CRM To Optimize Media, Abate Privacy Concerns

In marketing, data is king (and will continue to be king). But for the king to reign well, there must be privacy.

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THREE NEW CLIENTS HAVE US SMILING…BRIGHTLY!

Among our reasons for optimism in 2021 is the exciting news that three new clients have named Generator as their media agency of record.

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WHAT’S NEW IN THE INDUSTRY? ASK ERIKA.

Generator VP of Communications Strategy Erika Cramer was a featured guest panelist at the recent InMarket Digital Marketing Summit.

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OUR RISE | SET SUMMIT SERIES CONTINUES

Twice yearly, Generator’s Rise | Set Summit Series welcomes clients and partners into our virtual doors to discuss overarching trends and insights, agency-wide innovation and opportunities, and emerging tech that will impact our industry.

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HAIL TO THE INTERNS!

This month, Generator welcomes our 2021 interns; Taylor Koroghlian, Divneet Lamba, and Emily Thompson...

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HOW AGENCIES ARE ABLE TO REMAIN RELEVANT IN AN IN-HOUSE WORLD

Marketing technology is growing and evolving in amazing ways. For many businesses, technology has been a gift. But for agencies, it’s been a gift and a curse. Agencies can use technology to manage campaigns more efficiently, drive better results, and deliver deeper insights to their clients.

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OUR NEW CLIENT HAS PERFECT TIMING

Swiss artisanal brand Stella Watch Company engaged Generator in late 2020 with a project to support a Kickstarter campaign promoting advance orders for a new product.

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