GENERATINGPOSITIVEOUTCOMES
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through media investment strategy, activation, and leading-edge technology.
GREAT STAFF WORKINGWITH GREAT BRANDS
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With expertise in research, strategy, planning, buying, and analytics, members of “Team Generator” serve as confident media navigators to our clients, with a philosophy that nothing is “out of scope” when it comes to great service.
MEDIA AGNOSTICRESULTS FOCUSED
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Generator invests across all traditional and digital media channels. Continuous measurement enables us to quickly reallocate investments from underperforming channels to those that meet and exceed KPIs.
ACCOUNTABLEAND TRANSPARENT
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Generator clients benefit from full media and financial transparency. Custom dashboards give clients 24-hour access to the analytics and insights fueling their media campaigns.
NEWS
OPINION: PLANNING YOUR BRAND MEDIA SPEND TO RISE ABOVE THE ELECTION DIN
February 19, 2020
With billionaire candidates controlling traditional spend, brands must test new ground to cut…
THE 5 MARKETING CONFERENCES YOU NEED TO ATTEND IN 2020
February 12, 2020
Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad…
WHY CUSTOMER EXPERIENCE MATTERS EVEN MORE DURING A RECESSION
February 10, 2020
Most executives agree that customer experience (CX) is critical to maximizing profits and driving loyalty in 2020 and beyond, according to a PwC report on the future of CX. A hot topic of corporate conversation in 2019, CX will continue to be a strategic directive for consumer-facing companies in every industry.
6 SMALL CHANGES THAT CAN MAKE A BIG DIFFERENCE TO YOUR DIGITAL AD CAMPAIGNS
February 6, 2020
With a little planning, you can tweak your campaigns to extract the most data, brand loyalty, and…
RESOURCE CENTER: THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
January 7, 2020
CCPA is effective as of January 1, 2020. The following resources are crucial to understanding if…
HOW TO WIN HOLIDAY SEASON MARKETING WITH RELEVANCE AND TIMING
December 9, 2019
Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday…
FALLING LEAVES AND RISING BUSINESS
November 21, 2019
As the last leaves drop here in NYC we’re excited to launch fourth quarter campaigns for two new…
5 WAYS TO PREPARE YOUR COMPANY FOR THE NEXT DOWNTURN
October 7, 2019
The warning signs of a recession are everywhere. Economic growth is down to 2.6% from 2.8% last…
HELPING CLIENTS HELPING OTHERS
September 24, 2019
We’re pleased to be able to assist our client, the American Red Cross, raise funds for the victims…
9 WAYS TO TAKE ADVANTAGE OF BLACK FRIDAY IN JULY AND INCREASE ONLINE SALES
July 24, 2019
Looking to increase cash flow by boosting online sales? Think about taking advantage of Black…
HOW TECHNOLOGY HELPS LEVEL THE PLAYING FIELD FOR SMALL BUSINESS MARKETERS
July 12, 2019
Whether you are leading a small or midsized business or an industry titan, effective marketing is…
HOW TO BRING DIGITAL ACCOUNTABILITY TO TRADITIONAL MEDIA
July 11, 2019
Modern marketing isn’t just a competitive industry — it’s an arms race. In an ocean of statistical…
HOW TO CAPTURE CUSTOMER ATTENTION WITH THREE SIMPLE STEPS
May 27, 2019
In business, capturing customer attention is half the battle. Few have done that more successfully…
BARRY’S BOOTCAMP RECRUITS GENERATOR
April 18, 2019
Atten-hut! Barry’s Bootcamp, the original strength and cardio interval fitness experience, has…
THERE’S A NEW BOURBON IN TOWN
February 15, 2019
And on our client roster. Wyoming Whiskey is a traditional bourbon from an untraditional place. We…
WE ARE ‘REVVED UP’ FOR OUR NEWEST CLIENT
December 10, 2018
We’re excited – and a bit breathless – after being designated as the media partner to GearShift,…
GENERATOR GOES WEST!
October 18, 2018
Three new “Generators” joined the Agency this month forming the core team for an expanded agency…
NO ‘DOG DAYS OF SUMMER’ HERE
August 5, 2018
August has proved busy and productive for Generator. Two new companies engaged us to manage media…
TV ADVERTISING CRITICAL FOR DIGITAL-FIRST BRANDS
July 1, 2018
The Video Ad Bureau (VAB) recently launched a new TV campaign promoting the results of their latest…
DE’LONGHI ADDS BRAUN TO GENERATOR ROSTER
May 1, 2018
We learned this month that De’Longhi has awarded the agency additional media responsibilities for…
GENERATOR WELCOMES MUTTI, A PLUM NEW CLIENT…
April 1, 2018
…Plum tomatoes, that is. We’re excited to be launching the inaugural U.S. media campaign for Mutti,…