Just as in the period following 9/11 nearly 20 years ago and then again during the 2008 Financial Crisis, Generator continues to place the best interests of our clients and staff at the center of our daily activities as we conduct business during this extraordinary time. We look forward to a return to normalcy and until then, feel free to get in touch if we can assist you.
GENERATINGPOSITIVEOUTCOMES
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through media investment strategy, activation, and leading-edge technology.
GREAT STAFF WORKINGWITH GREAT BRANDS
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With expertise in research, strategy, planning, buying, and analytics, members of “Team Generator” serve as confident media navigators to our clients, with a philosophy that nothing is “out of scope” when it comes to great service.
MEDIA AGNOSTICRESULTS FOCUSED
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Generator invests across all traditional and digital media channels. Continuous measurement enables us to quickly reallocate investments from underperforming channels to those that meet and exceed KPIs.
ACCOUNTABLEAND TRANSPARENT
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Generator clients benefit from full media and financial transparency. Custom dashboards give clients 24-hour access to the analytics and insights fueling their media campaigns.
NEWS
WHAT TO CONSIDER BEFORE SPENDING ON OTT ADVERTISING
May 11, 2020
written by Adam Ortman, Group Director of Innovation and Technology, and Shari Slackman, Director…
CORONAVIRUS, RECESSION, AND CUSTOMER EXPERIENCE
March 9, 2020
written by Rhett Power, CEO, Power Coaching and Consulting This article was published by LinkedIn…
OPINION: PLANNING YOUR BRAND MEDIA SPEND TO RISE ABOVE THE ELECTION DIN
February 19, 2020
written by Adam Ortman, Group Director of Innovation and Technology, Generator Media + Analytics…
THE 5 MARKETING CONFERENCES YOU NEED TO ATTEND IN 2020
February 12, 2020
written by Adam Ortman, Group Director of Innovation and Technology, Generator Media + Analytics…
WHY CUSTOMER EXPERIENCE MATTERS EVEN MORE DURING A RECESSION
February 10, 2020
written by Rhett Power, Columnist, CEOWORLD Magazine This article was published by CEOWORLD on…
6 SMALL CHANGES THAT CAN MAKE A BIG DIFFERENCE TO YOUR DIGITAL AD CAMPAIGNS
February 6, 2020
written by Adam Ortman, Group Director of Innovation and Technology, Generator Media + Analytics…
RESOURCE CENTER: THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
January 7, 2020
CCPA is effective as of January 1, 2020. The following resources are crucial to understanding if…
HOW TO WIN HOLIDAY SEASON MARKETING WITH RELEVANCE AND TIMING
December 9, 2019
written by Tiffany Delmore, Guest Writer, Co-founder of SchoolSafe This article was published by…
FALLING LEAVES AND RISING BUSINESS
November 21, 2019
As the last leaves drop here in NYC we’re excited to launch fourth quarter campaigns for two new…
5 WAYS TO PREPARE YOUR COMPANY FOR THE NEXT DOWNTURN
October 7, 2019
written by Adam Ortman, Director of Innovation and Technology, Generator Media + Analytics This…
HELPING CLIENTS HELPING OTHERS
September 24, 2019
We’re pleased to be able to assist our client, the American Red Cross, raise funds for the victims…
9 WAYS TO TAKE ADVANTAGE OF BLACK FRIDAY IN JULY AND INCREASE ONLINE SALES
July 24, 2019
written by Julie Bawden-Davis, Writer/Author, Garden Guides Press This article was published…
HOW TECHNOLOGY HELPS LEVEL THE PLAYING FIELD FOR SMALL BUSINESS MARKETERS
July 12, 2019
wirtten by Adam Ortman, Director of Innovation and Technology, Generator Media + Analytics …
HOW TO BRING DIGITAL ACCOUNTABILITY TO TRADITIONAL MEDIA
July 11, 2019
written by Adam Ortman, Director of Innovation and Technology, Generator Media + Analytics …
HOW TO CAPTURE CUSTOMER ATTENTION WITH THREE SIMPLE STEPS
May 27, 2019
written by Rhett Power, Head coach, Power Coaching and Consulting This article was published…
BARRY’S BOOTCAMP RECRUITS GENERATOR
April 18, 2019
Atten-hut! Barry’s Bootcamp, the original strength and cardio interval fitness experience, has…
THERE’S A NEW BOURBON IN TOWN
February 15, 2019
And on our client roster. Wyoming Whiskey is a traditional bourbon from an untraditional place. We…
WE ARE ‘REVVED UP’ FOR OUR NEWEST CLIENT
December 10, 2018
We’re excited – and a bit breathless – after being designated as the media partner to GearShift,…
GENERATOR GOES WEST!
October 18, 2018
Three new “Generators” joined the Agency this month forming the core team for an expanded agency…
NO ‘DOG DAYS OF SUMMER’ HERE
August 5, 2018
August has proved busy and productive for Generator. Two new companies engaged us to manage media…
TV ADVERTISING CRITICAL FOR DIGITAL-FIRST BRANDS
July 1, 2018
The Video Ad Bureau (VAB) recently launched a new TV campaign promoting the results of their latest…
DE’LONGHI ADDS BRAUN TO GENERATOR ROSTER
May 1, 2018
We learned this month that De’Longhi has awarded the agency additional media responsibilities for…
GENERATOR WELCOMES MUTTI, A PLUM NEW CLIENT…
April 1, 2018
…Plum tomatoes, that is. We’re excited to be launching the inaugural U.S. media campaign for Mutti,…
WORD ON THE STREET? GENERATOR WELCOMES A NEW CLIENT
March 5, 2018
We're proud to announce that TheStreet.com has engaged Generator to manage media for their online…
PERDUE FOODS ASSIGNS MEDIA RESPONSIBILITIES TO GENERATOR
January 10, 2018
We’ll be eating a lot more vegetarian-fed, no-antibiotics, organic chicken in our weekly staff…
NEW CLIENT JOINS GENERATOR. HOW DO YOU TAKE YOUR COFFEE?
December 6, 2017
We’ll take ours from a De’Longhi Espresso Machine, thanks! Generator is excited to have won media…
PENN STATE UNIVERSITY EXPANDS GENERATOR RESPONSIBILITIES
September 6, 2017
Generator is proud to have been chosen by Penn State to launch a new effort this fall. Following…