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Generator Develops Proprietary Business Intelligence Platform for Heightened Client Collaboration and Decision Making

June 2017

This month Generator launched SYNAPSE, which aggregates a wide array of real-time data, including media campaign metrics, client sales figures, even outside feeds such as weather APIs, into a live and dynamic dashboard. SYNAPSE optimizes media ROI with a new level of accountability, transparency, and measurable results for Generator clients while promoting greater collaboration and efficient decision making among agency and client teams.